Live behind-the-scenes coverage of every All-Star event
NBA TV to Offer All-Access Pass To NBA All-Star 2004
SECAUCUS, N.J., Feb. 5 –-NBA TV, the league's 24-hour television network, provides fans with the ultimate all-access pass to NBA All-Star 2004 from Los Angeles beginning Monday, Feb. 9 with more than 150 hours of All-Star programming, including:
Live behind-the-scenes coverage of every All-Star event, including NBA All-Star Jam Session; American Express Celebrates the Rewarding Life of Earvin Johnson; NBA All-Star Read to Achieve Celebration; got milk? Rookie Challenge; NBA All-Star Celebrity Game presented by 989 Sports and McDonald's; NBA All-Star Saturday Night presented by America Online; Hollywood Celebrates the Legends of the NBA; and the 53rd NBA All-Star Game from STAPLES Center.
Exclusive "Red Carpet" specials surrounding Saturday and Sunday events featuring a lineup of celebrities, musicians, TV stars and athletes, including, among others, Ashton Kutcher, Beyoncé, OutKast, Christina Aguilera, Nona Gaye, Hilary Duff and Will Smith.
NBA TV Insiders and NBA TV Live from Jam Session with Houston Rockets' Mark Jackson, Chicago Bulls' Jay Williams and Rebecca Lobo providing reports, interviews and analysis
Exclusive interviews with NBA All-Stars, NBA Legends and celebrities
Premiere of "Access at the Quarter" feature segments airing every 15 minutes including all-access tours, wireless and candid camera features
Vintage All-Star programming, All-Star retrospectives and legendary player tributes
Comprehensive pregame and postgame coverage with locker room interviews
Breaking news, coverage of news conferences, nightly highlights and preview of event.
NBA TV will be made available to all NBA TV distributors through a nationwide Free Preview during the week of All-Star beginning Thursday, Feb. 12 through Feb. 17.
Following are highlights of NBA TV's All-Star 2004 coverage (times ET):
Monday, Feb. 9
1 p.m: 1988 All-Star Game from Chicago, in which Michael Jordan tossed in 40 points to lead the East to a 138-133 victory
4 p.m: Re-airing of 1970 All-Star Game from Philadelphia, in which New York's Willis Reed and Cincinnati's Oscar Robertson joined forces to deliver the East a 142-135 victory.
Wednesday, Feb. 11
1 p.m: Retrospective of 1986, 2001 and 2002 All-Star Weekends, including Larry Bird's first of three straight three-point shootout titles and, at 4 p.m: a re-airing of the 1972 All-Star Game from Los Angeles featuring Jerry West and his last-second 20-foot jump shot to give the West a 112-110 victory.
Thursday, Feb. 12
2 p.m: "All-Star Teams of the Decade," re-airing of the 1975 All-Star Game from Phoenix and NBA TV Over Time presented by America Online history of the three-point and slam dunk competitions.
6:30 p.m: NBA TV Insiders live from Jam Session with host Spero Dedes.
Noon: Live interviews from the NBA Technology Summit with leaders from the worlds of sports, media and technology.
12:30 p.m: Live coverage from rookie/sophomore practices and All-Star interviews.
4 p.m: Live interviews from NBA All-Star Media Availability.
7 p.m: Behind-the-scenes coverage from NBA All-Star Celebrity Game presented by 989 Sports and McDonald's featuring celebrities, musicians, TV stars and athletes including, among others, Ashton Kutcher, Queen Latifah, Paris Hilton and Nick Carter.
8 p.m: Pregame coverage of got Milk? Rookie Challenge, airing on TNT, RSN Canada, featuring many of the NBA's best rookies and sophomore players.
Saturday, Feb. 14
11 a.m: NBA TV "Red Carpet Special" from NBA All-Star Read to Achieve Celebration, featuring 1,500 schoolchildren and some of the hottest names in sports, music and entertainment including Will Smith, Hilary Duff, Usher, LeBron James, Carmelo Anthony and Lisa Leslie. The event, hosted by Ahmad Rashad and Summer Sanders, will be simulcast, at 12 Noon, on ABC, TNT, BET, Nick GAS, NBA TV, AOL Broadband, RealOne SuperPass, MTV Canada and mun2.
6:45 p.m: Live coverage of news conference with NBA Commissioner David Stern and Deputy Commissioner Russ Granik.
7 p.m: "Red Carpet Special" with live coverage of NBA All-Star Saturday Night presented by America Online with celebrity and player interviews and reports from within Staples Center.
Sunday, Feb. 15
3 p.m: Live coverage from Hollywood Celebrates the Legends of the NBA, a celebration of the game's greatest players and their achievements in the community.
6 p.m: NBA TV's "Red Carpet Pregame Special" from the 53rd NBA All-Star Game, including interviews with NBA players, celebrities and fans.
Following the All-Star Game, live edition of NBA TV Daily with complete coverage of postgame press conferences, locker room interviews and sights and sounds from the game.
