Campaigns
The NBA’s global reach has provided a unique opportunity to support community partner campaigns and initiatives that are working to combat the current issues of our time. NBA Cares has supported campaigns that address social issues, including the promotion of literacy, the eradication of malaria, and HIV/AIDS education. NBA and WNBA players continue to commit their time and money to raise awareness about these vital issues in both the United States and the international community.
Greater Than AIDS
The NBA is partnering with Greater Than AIDS to mobilize fans, teams and local communities in response to AIDS in the United States and reduce the stigma associated with the disease.
TEACH Campaign
The National Basketball Association has partnered with the U.S. Department of Education on the national Public Service Announcement for their new TEACH campaign featuring New Orleans Hornets All-Star Chris Paul.
Vaccines for Teens
The NBA and WNBA, in collaboration with the Society for Adolescent Health and Medicine (SAHM) and sanofi pasteur, created Vaccines for Teens, a national multimedia campaign designed to educate teens and their parents about the importance of vaccination. Learn more.
Nothing But Nets
The NBA and WNBA have joined the Nothing But Nets (NBN) campaign in the fight against Malaria. This global grassroots campaign saves lives by preventing malaria through the purchase and distribution of bed nets, which have been proven to reduce malaria mortality. Learn more.
Make a Difference Day
USA WEEKEND Magazine, the NBA and NBA Players Association are joined forces for Make A Difference Day 2010. Read inspirational words in this magazine from some of the NBA's biggest stars on why they choose to help others.
Vaccinate A Village
The NBA is teaming up with the American Red Cross to support its measles initiative to Vaccinate A Village. You can help vaccinate children around the world. For every dollar you donate, the American Red Cross will protect another child.
Sports Envoys Program
In partnership with the U.S. Department of State’s Bureau of Educational and Cultural Affairs, current and former NBA and WNBA players and coaches travel overseas each summer as ambassadors of sport, conducting clinics, visiting schools and speaking to youth. Learn more.
Get Caught Reading
The Get Caught Reading campaign distributed thousands of posters featuring NBA and WNBA stars “caught reading” their favorite books at select NBA events and through Reach Out and Read pediatric centers in 50 states. Learn more.
Ninemillion.org
Through NBA Cares, the NBA and WNBA are supporting the UNHCR’s ninemillion.org campaign to raise awareness and support for education and sport programs for many of the world’s nine million refugee youth. Learn more.
Get Tested
The NBA teamed up with HBO, the Global Business Coalition on HIV/AIDS, Tuberculosis and Malaria (GBC) and the Kaiser Family Foundation to produce a series of television, radio and print PSAs to promote HIV testing. Learn more.
Changemakers
NBA Cares partnered with Nike and Ashoka in the Changemakers Collaborative Competition Sport for a Better World, which seeked leading innovations that use sport to improve community, accelerate development and drive social change. Learn more
PLAYER OUTREACH
Derrick Rose - Guard
Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip.
Derrick Rose - Guard
Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip.
RECENT EVENTS